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Link in OP doesn't work for me.

White men have been the bedrock of Republican party for decades. The issue is as a percentage of the whole white men are becoming lower from silent (40%) to boomer (36%) to X (31%) and now millennial (28%).

The three groups Republicans win with are the elderly (silent and boomer), white men, and religious. We've had an era (1980 to present) where this was a winning coalition. The question for Republicans is can they adjust to a new landscape that is less white and less religious with each election cycle.