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Megiddo said:
South Park is pretty much the opposite aesthetic and content that the Nintendo crowd typically goes for. The $60 price is due to cartridge costs and the convenience to have the game in a portable form.

The bigger issue is the game was stealth launched.  No marketing I've seen.  No build up at all.  It showed up in the upcoming releases tab of the eshop days before release iirc.  And for a game that is launching late and didn't make that big a splash when it launched the first time, that pretty much sealed its fate.

 

The $60 price is cause it's a new release.  It launched at $60 on the other platforms too iirc.