Sony FY2017 - HW 19 Million Sold, SW 246.9 Million Sold. 79 Million Shipped Ending March 31st.

[zorg1000]

Intrinsic said:

zorg1000 said:
For the people saying this means no price cut this year, thats not necessarily true, consoles can still decline in a year that has a price cut.

PS2 had price cuts in 2003 & 2004 yet shipmenys dropped in those years.

Wii had its first price cut in 2009, shipments dropped that year.

Thats true, but if sony price cuts the PS4 and at the same time reduces shipments, then I think they have grossly read their sales history and potential wrong. Especially if selling at $199 for all of a week last year showed them anything.

Here are the numbers Sony gave out for global holiday sell through (last 6 weeks of the year).

2015-5.7 million

2016-6.2 million

2017-5.9 million

That week at $199 was massive but overall holiday sales were right around the last two years. To me that shows one of two things.

1. The week at $199 just prevented holiday sales from slipping further.

2. The week at $199 stole sales from December.

 

I think some people are overestimating what an official price cut will do for sales, especially since a cut to $199 was never likely to happen, a cut to $249 is far more likely.