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VAMatt said:

This is another example of a game that was announced too early. Like, way, way, way too early.  They announced it before they even knew what game they were going to make.  

That has been sony strategy to boost ps4 sales since 2013 and it really worked well. Im a sony guy but I imagine what would be the outcome is xone was just a normal videogame since the beggining and if sony didnt hype games 5-8 years before the games launch.