Lightning08 on 17 June 2008
| mrstickball said: King - SEGA still has a decent marketing team/brand image in Japan. As I've said since the Yahoo deal was even made public, if it fell through, MS needed to acquire a big Japanese studio like Sega or Namco. It would make MS viable for next-gen in Japan. |
No it wouldn't. Sega's franchises are not console movers and barely sell decent numbers unless they are on the leading console. Yakuza, Battle of Valkyrie, Virtua Fighter etc.... all under performed greatly and barely helped the PS3 at all. Sega gain most revenue from US/EU but don't think that a Sega purchase will make Japan care about the 360 because it won't.
Sega can't make themselves viable in Japan let alone make Microsoft viable.
