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As far as this gen goes...it's not exactly too late considering the new life expectancy of consoles. They may not and probably will not surpass the other guys but they can undoubtedly make this run a successful one... however ...before going forward a few things need to be addressed.

The mentality is the battle is over...the war has just begun.

In order for a successful turn around MS has to fix the issues they have NOW. Even if those tactics are in no relation to next gen given the notion that they should be.

Marketing wise they need a better strategy for leverage and consumer appeal. (But I'm jumping the gun considering MSs notoriety.)

If it was my call I would place emphasis on hardware first opposed to first party studio development. Even though I'm aware that route could be detrimental.

I say that because if they are going to regain leverage in the era of pc based consoles the primary focus should be on their bread and butter. Find ways to deliver a cost effective new product and introduce something revolutionary in its own regard.

(They're showing signs with MR.)

I say let the first party notion come in time. We now live in a time when developers are in abundance more than ever. We constantly hear about defective employees forming their own studios, new studios in general, buy outs and let's not forget what it takes to draw those developers in is....money. Something MS has at its disposal.

Again I'm certain MS is by no means hitting the panic button. They're doing exactly what they should be doing and thats resorting back to the drawing board.

 

Edit: Sorry I meant to address your topic. I think positioning is going to play a critical role next gen. If they release their next console before Sony...that allows Sony to gain leverage in the hardware department something MS can ill afford. But if they release it too late after Sony they might be facing a consumer with tunnel vision and one that was relatively lost to Sony. Its definitely a timing thing. Major part of marketing strategy.

Last edited by SuperRetroTurbo - on 12 April 2018

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