82% react positively to contextual in-game ads

[I Perdict]

Kyros said:
Depends on how its done. Product placement can be awesome (Fedex in Castaway, Audi in Ironman, McDonalds in Fifth Element) or terrible and annoying (Mercedes in Jurassic Park 2, Mission Impossible 2).

 

 Did you see that terrible movie Josie and the Pussy Cats? Now thats awful product placement.