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Barkley said:

While it's an admirable thing to donate, this doesn't really sit right with me.

Help us get to 100k sales in the name of CHARITY... and we'll donate a tiny amount of what we make from that to CHARITY.

Charity shouldn't be used to drive sales...

If they just came out and said "10% of sales from launch week will go to charity!" I'd be fine with that, but this just seems weird. xD

Thats just it..... thats what most Charity's do.

They often take most of it, and use it to pay themselves ect and very little actually goes to real help.
Ninja theory would probably be "less"  greedy than most of these professional bleeding hearts that run charity's are.