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Agree a bit with previous statement, it's one thing to announce that "a percentage of our profit will go to charity" and another to use it as an incentive for Xbox players to buy it. We know that gamers happily give money to charity because of Extra Life and such, why was this necessary? They obviously mean well since Hellblade features mental health issues in the game but this move seems weird.

If the game (for some reason) doesn't reach the goal it kinda makes me as an Xbox player look bad because our community made sure that money didn't go to charity (I probably will buy it because I wanted to try it out since PS4 release). The positive is that it will probably reach that goal though, at least that's my guess since it is critically acclaimed to some extent.

Weird move, well-meaning though. Hope they reach the goal for the charity's and Xbox community's sake :P