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To me it looks like initially Sony wanted the Vita to be something more than just a traditional handheld console. They wanted to be it some multimedia portable device where you can play games, surf the web, use it for some apps, listen to music, watch videos , etc. So in my opinion they wanted to distance it from PSP brand which was associated with gaming first. In the end they failed so bad with it because it was initially stupid trying to step on iPhone territory with gaming device which capabilities are always limited because of it’s price.