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AlfredoTurkey said:
Maybe because PSP failed to beat Nintendo and they wanted another go at it. When it first came out, that was Sony's line. They were going to do to handhelds what they did to home consoles (PS1 destroying N64) because they were using discs instead of carts and bringing a more "adult" and "sophisticated" approach to the whole thing.

Vita was probably just a branding decision.

its about making money not beating nintendo