Actually, I certain that in order to get the bundle, Sony simply is giving konami the value of the game, before the retail mark up. ( Estimate: around $40 a PS3)
The idea that they are losing that much money is somewhat scewed towards the old idea. New idea says that the current PS3 sku's aren't causing a HUGE LOSS in money. But, with that said, they are still losing a good deal on it.
As for this bundle, I would expect it to run through January, then they will Bundle it with Killzone 2.
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