Rumor: MS has marketing on Cyberpunk 2077, Battlefield V, Borderlands 3, Splinter Cell, and more

[Sixteenvolt420]

twintail said:

Sixteenvolt420 said:
It's kinda pointless for MS to pay to have the rights to advertising the games, imo. They'll still sell more copies on PS4, due to the amount of consoles sold.

At this point you may as well say its pointless for MS to advertise at all.

Its not about where these games will sell best, its just about marketing the Xbox brand which is still pretty important for MS to do

Yes, companies do need to advertise. They need to worry more about exclusives that may sell systems though, imo.