When MS was being really anti consumer, with: always online, DRM, game buy = license used up when installed, shareing games would cost you money ect ect.
Sony put out this "here's who you trade a PS4 game" video and it musta felt like a kick to the nuts for Xbox.
Yeah this is probably my favorite as well. Partially because unlike many other attacks or adds where we don't know the person behind those statements, here we have Shuhei Yoshida in the video. That, along with how simple they kept the video made it feel more impactful. And I find these "subtle but not-so-subtle" indirect call outs more in good fun than calling someone colorblind, or that they should be executed.
Yeah, this one is my favorite too.
It's completely savage and really finished killing the One, but it also have a friendly and natural feeling. Like "Hey guys, let's all laugh together about MS fail!". Both of them seem to have done this quickly after the MS conference, and genuinely seem to have fun doing this. That was an awesome and hilarious moment during an already savage conference.