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I agree, HDR is what makes the difference, then frame rate. I rather play SotC remake in 1080p60 than 1440p30. Even when sitting close 1800p checkerboard (what GTS is apparently) looks fantastic. 60fps HDR is all I want.

I still watch regular blu-ray, don't think the extra price for 4K is worth it, plus I don't sit that close when watching movies. Netflix, still 1080p as my bandwidth doesn't support 4K streaming. Cable tv still 720p/1080i. Switch looks great as well.

The benefit of a 4K tv is that it can scale all different formats much better than a 1080p tv and has better color and brightness / contrast range. Native 4K is the icing on the cake yet not really needed imo. It's great for sharp looking menus, hud and static scenes. While the action is moving you can't really resolve 4K anyway, definitely not on a 65" tv viewed from a normal distance.