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Wright said:

I wouldn't call it "brazen", but since the obvious examples were already mentioned, I'm going to say that time Xbox rented a boat for the lulz and went over to crash the PS3's launch in France:

 

https://www.engadget.com/2007/03/22/xbox-360-loves-france-and-spoils-ps3-launch/

I was thinking of the same thing! I remember in Polish gaming newspapers they commented that the X360 will stay on that boat and that it has no chance against PS3. That Microsoft is desperate and immature.