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I see it this way.. this Christmas, which game will a non gamer kid be more interested in spiderman? or god of war? Spiderman has the potential to sell to lot of casual audience or just the fans of the spiderman and there are alot around the world.

I showed the latest game informer trailer to my friend who is not into gaming, but is a spiderman fan.. he offered me to pay half of the game price so that he can play it on my ps4.

So i think lot of people here are underestimating the potential of the new spiderman comparing to the older ones, which were never marketed properly, didnt have AAA budget and never had a studio like insomniac behind it.
God of war will sell well but to gamers! But spiderman has the potential to break into casual audience.