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Aura7541 on 31 March 2018
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KLAMarine said:
Aura7541 said:

When I say Sony wasn't active in the promotion, I mean Sony took a laissez-faire approach rather than taking charge of Hello Game's PR. If you think Sony giving Hello Games a platform to promote NMS is an 'active' promotion, then sure, though now we would be going into semantics. Watching through the PSX video, you see that is mostly a Q&A. Yoshida is asking Sean Murray multiple questions and he answers them while further explaining about NMS. Again, if you want to interpret Yoshida's role as 'active', then okay. However, I would then ask you who was more 'active' in promoting NMS in the PSX video?

How was it not an active promotion? Did Sean force himself onto Sony's platform? Was Shuhei Yoshida ambushed into doing that demo with Sean? I highly doubt any of these things occurred without Sony's permission. If so, I must applaud Sean. He's a clever man.

Aura7541 said:

The situation is also different from SOT's since Hello Games is a 3rd party developer whereas Rare is a 1st party studio. Because Rare is owned by Microsoft, whenever Rare is promoting SOT, Microsoft is also effectively promoting SOT.

Doesn't seem all that different from Sony hosting NMS promotional content on their media outlets:

First or third party, promotion is promotion.

Again, we're going more into the semantics of what 'active' means. If you consider Sony giving Hello Games a platform to promote their game, then be my guest. I already conceded your point, in fact. However, if we are to go that route, we need to consider the spectrum of what constitutes 'very active' and 'not very active'. I will ask you again because you did not answer my question, in the PSX video, who was more 'active' in promoting NMS? Sean Murray or Shuhei Yoshida?

Promotion is promotion, but not all promotions are created equal. Considering that Microsoft owns and therefore, is also in charge of Rare's inner workings, it would not be unreasonable to think that Rare's PR is filtered through the higher echelons of Microsoft before it goes out into public. In contrast, since Hello Games is 3rd party, unless stated otherwise, the studio does not have to pass their PR through a 'Sony filter'. If you interpret that as not "seem[ing] all that different", then sure. However, to quote Mark Twain, "the difference between the right word and the almost right word is the difference between lightning and the lightning bug". The situations are similar, but they are not identical.