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KLAMarine said:

Not only did they have a chance to dial the hype back, they gave NMS devs a big screen to promote the game on not once but twice:

https://www.youtube.com/watch?v=n6JakCSDHPM

https://www.youtube.com/watch?v=mGy8HIYBwV0

Hell, even Yoshida himself had a seat with Murray at one point:

https://www.youtube.com/watch?v=-sb-clg3Tlw

 

Seems pretty active promotion to me. I believe it was Sony who approached Hello Games from the start!

Knowing you thismeintiel, with all due respect, I suspect you would have been dancing and singing condemnation of this sort of behavior if it were anyone other than Sony.

When I say Sony wasn't active in the promotion, I mean Sony took a laissez-faire approach rather than taking charge of Hello Game's PR. If you think Sony giving Hello Games a platform to promote NMS is an 'active' promotion, then sure, though now we would be going into semantics. Watching through the PSX video, you see that is mostly a Q&A. Yoshida is asking Sean Murray multiple questions and he answers them while further explaining about NMS. Again, if you want to interpret Yoshida's role as 'active', then okay. However, I would then ask you who was more 'active' in promoting NMS in the PSX video?

The situation is also different from SOT's since Hello Games is a 3rd party developer whereas Rare is a 1st party studio. Because Rare is owned by Microsoft, whenever Rare is promoting SOT, Microsoft is also effectively promoting SOT.

KLAMarine said: 

Knowing you thismeintiel, with all due respect, I suspect you would have been dancing and singing condemnation of this sort of behavior if it were anyone other than Sony.

You should drop the ad hominem. Just address his points, not his character.