AlfredoTurkey said:
If it had released with that price point, they'd have increased production in the anticipation of it's success which would have negated the supply issues. And the extra software would have been a boon for profits as well. More consoles=more software=more profit. It would be interesting to see what the profit margin is on a Switch. It they're making them for less than $199.99, then they'd still make money at retail, albeit far less. But still, software is where they make all their money, not hardware. I'm guessing it's at $299.99 because... well... it can be. |
Its not that simple, Nintendo cant just push an "increase production" button and make an extra 10 million consoles.
Nintendo doesnt personally make the components that go in their consoles and last year there was a worldwide shortage of the flash memory Switch uses so the only way they could get a significantly higher amount of units out would be to pay a significantly higher amount for these components in order to be a higher priority for their suppliers. Since Apple uses the same components for the iPhone which sells like 100+ million on a yearly basis, its highly unlikely they would ever be a higher priority.
Best case scenario, Nintendo ships like 16-17m units of hardware and 60m of software instead of the 15m & 52m in reality which would not be nearly enough to offset the $100 less they are making from each unit sold so it would absolutely eat into their profits.
When the herd loses its way, the shepard must kill the bull that leads them astray.