82% react positively to contextual in-game ads

[BrainBoxLtd]

Garcian Smith said:
The key word being, "contextual."

Nobody wants Solid Snake turning around and explaining how much he likes the delicious, refreshing flavor of Coca-Cola. But placed contextually, game ads aren't so bad, and they can even add to immersion.

 

Regain.

He drinks Regain.