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Couple factors come into play for that question. Mostly it depends on the hype or overall recognition of the games title.

If it's a game no ones heard of... it might be in the best interest to keep things sealed until the last minute.

Now if it's a title that gamers are aware of...I think it's best to announce the games development as soon as it's given the producers green light.

It not only keeps fans anticipation but also allows the opportunity to receive fan feedback...something developers and producers take major advantage of.



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