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LongLiveTheBeatles said:

How? They paid 50 mil for that crap and now they going to spend even more money on advertising! It's just plain stupid. And to think I own their stock. I think they should just leave it on the front page of the marketplace for a while.

Microsoft didn't pay for the DLC.  They gave Take-Two a loan which will be repaid in full should the DLC produce $50 million in revenue (which it is almost certain to do).  Simply throwing in exclusive GTA DLC with their normal Christmas promotions for other games would be enough to ensure broad community awareness of the additional content.

 



starcraft - Playing Games = FUN, Talking about Games = SERIOUS