JRPGfan said:
It varies, but Ubisoft hinted back in early 2016 (when XB1 was more competitive than it is now) However even if you "said" the avg xbox gamer buys 25% more mix of software/microtransactions, the fact that theres like 40m+ more PS4's out there than XB1's, means overall total software on PS4 is going to dwarf the XB1 sales. |
Well Ubisoft has done bundles and marketing partnerships with Xbox in the past. I would say in general, attach rates for PS4 and Xbone are probably fairly similar since a lot of games perform markedly worse on Xbox One in terms of sales vs PS4. However, as PS4 continues to pull away, that will change a bit. Also some things are skewed by the uneven distribution of Xbone's userbase vs the market. PS4 has a big presence in three regions. Xbone has a big presence in the US, an ok presence in Europe, and no presence in Japan. So attach rates for games that do particularly well in the States but falter elsewhere could well be higher for Xbone due to that imbalance. But the opposite will be true for Japanese games as a big part of the potential audience is not there at all.