In no particular order:
Launching Vita cheaply by removing memory in order to push expensive cards.
Saying 'Next generation doesn't start until we say so'.
Launching GTS with online only saves.
Pricing themselves out of the market with the PS3 (at least for a few years).
Not thinking far enough ahead and building their online infrastructure in such a way that makes it difficult for them to make it possible to change your online ID.
Not believing in From Soft enough to fully support the release of Demon's Soul. Dark Souls only became multiplatform because of that in my opinion.
The PS5 Exists.








