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devon1011 said:
They could afford it obviously. Just look at ps3, starting price isn't always necessarily some kind of death sentence. The Sony brand carries a lot of weight in itself, Sony can pretty much do what they want in the console-space.

That price along with the fact that they delayed the system really hurt the Ps3 early on. It will be a long time before we see a launch of a console anywhere close to the 600 dollar range.