When the Japanese wanted to hype their upcoming Summer Olympic games in the closing presentation from Rio, what video game icon did they choose? (I don't think it was Drake from Uncharted... but who knows, maybe he was there, too, dancing somewhere in the background.)
Nintendo is video games. It is Donkey Kong and Mario and Zelda. (What other character shares that kind of rarified, iconic air? Sonic and Pac-Man, certainly -- you could argue for MasterChief and Ryu, perhaps -- and that's just about the list.) They revived the industry and have spent the last almost 40 years reinventing it, again and again, in terms of both hardware and software. The PlayStation itself was initially conceived as a Nintendo accessory. And when the next innovation comes along to move the industry forward, it will almost certainly bear the name Nintendo.
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