Microsoft wants to be first on the market with their next console

[Ail]

Let them go at it first.
I highly doubt any new console coming out before 2011 will be that well received anyway...

 

PS : From a business point of view, if you don't make any profit on console sales, introducing a new console every 4-5 years does not make a lot of sense either...

You only want to do that if you are not happy with your position in the current gen and want to try to shake things up...