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As a rough guestimate I would say that (typically) 90% of games are not sold to the die-hard fanboy, and are bought because they're high profile games on a system that is already owned by the gamer and are in a genre that these gamers enjoy; I would say that the most loyal fanbase for any game would (at most) represent 25% of all sales of that game.

When a system has a smaller userbase that is not growing as quickly there are simply less gamers to pick up the game because it is high profile, and thus the game sells less units. For the most part this is a trend we have seen for most PS3 titles todate, and the inverse trend has been demonstrated for most Wii and Nintendo DS games todate.