Mifely on 16 June 2008
I should add that Wal-mart is probably more interested in selling Blu-Ray movies than games. Movies are a high-margin item (probably even higher than games), and Wal-mart really garners a lot more revenue (and profit, I believe) from movies than they do from games. This deal was about Wal-mart increasing their Blu-Ray marketshare... not about Sony.
The PS3 was probably the least beneficial Blu-Ray player for them to sell with a gift-card (although, if they included it, they clearly thought it was a good idea). Wal-mart owns the movie marketplace like no other. Rural communities are into games as well, but they're still playing catchup to urban areas where Wal-mart doesn't exist in droves like it does in rural areas.
