Did Sony Profit from the Walmart $100 Discount?

[drkohler]

Bodhesatva said:

But since this specific sale we're talking about in this thread is about nothing but hardware, I'm not sure how that's relevant. Someone is losing exactly 100 dollars more (than usual) every time a PS3 was sold in the last week at Wal Mart. Who are you ascribing that loss to?

Edit: Ah ha ha, Milfey, come on. You think Wal Mart is willing to lose 70-80 dollars per PS3 sold last week just to increase hardware market share?

So you are essentially suggesting that Sony marketing is willing to piss off _all but one of_ its retailers by making a secret deal with one retailer only? Doesn't sound like a good business strategy to me. On the other hand, Wal Mart is pretty good in guessing how much they will lose in this deal (apart from the fact that the deal seems to be about blu-ray players, not about the (limited numbers of available) PS3 packs). Obviously they decided there is more to gain than to lose  in the long run from this $100 rebate.