Did Sony Profit from the Walmart $100 Discount?

[Bodhesatva]

Uh... well I agree that single-SKU software sales are often initiated by individual retailers, precisely because they are high margin product.

But since this specific sale we're talking about in this thread is about nothing but hardware, I'm not sure how that's relevant. Someone is losing exactly 100 dollars more (than usual) every time a PS3 was sold in the last week at Wal Mart. Who are you ascribing that loss to?

Edit: Ah ha ha, Milfey, come on. You think Wal Mart is willing to lose 70-80 dollars per PS3 sold last week just to increase hardware market share? And just for Sony? Don't be ridiculous. If that was their goal, why not have a sale on the 360 too? Why not the Wii? Why not just drop the prices all the time?