Bodhesatva said:
bumidan said: So the customer that buys the PS3 (we'll stick with the PS3 since this is VGChartz) from Walmart has to BUY an ADDITIONAL $433 worth of items just so WalMart can BREAK EVEN on this promo/transaction.
That is a very big assumption and does not make too much business sense UNLESS there are other factors (such as manufacturer incentives).
Please feel free to add if there is anything I may have missed.
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Obviously you are correct. In such promotions, the manufacturer almost always shoulders the majority of the burden. Which is to say that of the 100 dollars saved in this deal, $80+ of that total cost was shouldered by Sony, not Wal Mart. |
Too bad you are factoring in that this was a Ps3 only deal... But really it was blu-ray deal. ANY blu-ray player.