Google throws their hat in the console ring

[DonFerrari]

bonzobanana said:

eva01beserk said:

 

Both of you share the same problem. If MS lackluster lineup is on offer for $10 a month + online cost, How much do you guys think adding the rest of all multiplats and probably original content and as one of you said movies and music? This kind of service will be costing like $50 a month for a bunch of things most people wont even want all of it. it will be the same issue that cable had and why is going down the drain.

Google are rich and may play the long game, subsidised hardware and service costs at the beginning so that they are the major player left in 5-10 years when they can truly profit from that monopoly. Again without knowing the full details we can only speculate but I would not at this point count them out of the race but compelling content is still their biggest challenge. People really need to want a google box  under their tv and that needs compelling content that works flawlessly. It might be like cable boxes where only large cities with fast broadband connections will have reason enough to buy. If your out in the stix with rubbish broadband you might as well forget it. Those people may have to wait years before they can benefit from a google gaming box.

Anti-monopoly laws prohibit you from selling at loss as strategy (one thing is to sell HW at break or loss to recover on SW) to close and break competitors.