NJ5 said:
Unfortunately, 1 month is more than four weeks (about 4.34 weeks). 2.4m / 4.34 = 553k. Of course, we'll never see it stabilize at that level; outside the holidays it will usually be lower, and in the holidays it will often be much higher.
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But data for 8 of the 12 months is used by compiling four weeks of data correct? And four months are used using five weeks as data.
So for 2/3 of the year, the weekly average should be about 600k.