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Nozz-A-La said:
I still don't see the appeal. Do kids really need that software. Give them some cardboards and their imagination will do the rest. I played hours in the forest with friends and while playing we saw what we wanted to see and switched through hundreds of different settings. Why do small kids need a software to tell them what they should see instead of using their own imagination.
The biggest appeal in my eyes is sticking the cardboards together. The games look basic and simple without anything to learn for kids. Place your kid in front of a tv and let it destroy the same buildings over and over again. Wow what a good 80$ investment that teaches them nothing. Where are the social aspects? are there any labo games that can be played together with friends?

Thats kind a failed logic, no, kids doesn't need this, but kids also doesn't need consoles, tablets or some other things, but they are still getting them.

Games are interesting to use them in such a way like it's shown in video, and they offer different kind of games and experiences.

It teaches them how to build them alone, or with brothers, sisters friends or parents (that and later using Labo with them is social aspect, and there you have more social aspects than in other video games), it teaches them to use modern technology in different and interesting ways.

Also from your post its obvious you don't have kid and you dont have too much contacts with kids.

But why should parents, who have no idea about gaming, spend 380$ dollars on something like this when at the sane time lego offers a much better experience at a lower price, for example with their boost sets. Where do those potential 10 million sales everyone is talking about come from?