There’s too much money spent on advertising when you could avoid television ads altogether and just focus on a cheap, but more effective social media approach. I assume that is the issue since marketing costs for big games tend to dwarf actual development costs. However, that was like five years ago: MW2 for instance cost $45 million to develop and $200 million to market, Halo 3 cost $20 million to make and $40 million to market. GTA V wasn’t so lobsided, but who needs to be when both your development and marketing top $100 million. Maybe developers are just demanding higher salaries since the industry grew, but I think advertising costs are a little unreasonable given that a lot of these high marketed games are celebrated sequels to games people already love.
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