Capcom stock at a 16 year high in the wake of MH World success (5m shipped)

[Alkibiádēs]

Hiku said:

Alkibiádēs said:

No, Capcom did. They were also responsible for the localization in the West, Sony wasn't involved.

All Sony did was sign an exclusive marketing deal. Next you'll claim credit for the success of Call of Duty as well lol. 

I'm not getting into the argument about the value each company's contribution to the promotion.
But simply calling it 'an' (singular) exclusive marketing deal is pretty vague.

There were a series of Monster Hunter World commercials in Japan featuring a very popular Japanese actor, and they appear to be created by Sony:


https://www.youtube.com/watch?v=TlBKAvREZ-8

Then of course you have the bundles, and custom consoles and controllers:





And other stuff like:






And cool showcasing at Playstation Experience.

All stuff Nintendo did with Monster Hunter as well. 

It's still Capcom's game. They made it, they published it, they localized it. 

Monster Hunter World has been made a lot more accessible to newcomers (just look at Projared's review), that's one of the reasons for its success. Again, that's Capcom's doing.

We still need to know sold-through numbers of course, it wouldn't be the first time Capcom completely overestimates their own games.