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I don't think it's a gimmick gimmick, but it's very close. Where some accessories are essential for certain type of games (steering wheel, joystick, mouse) and they will dramatically increase not only immersion, but also real life results, the VR doesn't. Not because it doesn't have potential to do so, but because of present implementations and technological limitations. If anything, in current form, it can be distracting. The bottom line is that it kind of is gimmicky, but it's just a matter of time when it won't be (unless it commercially fails by that time).