EA's stocks were always going to rebound so long as they hold on to those licenses and monopolies, but it had an undeniable impact on sales that will likely have them changing their approach going forward. This was never going to be abandoned completely from one major incident, but you can be sure people will be watching hawkishly going forward.
These things don't change overnight, but as we've shown with DRM's and one-time codes for online access, continued bitching can end the worst practices. Frankly, the rejection was a happy surprise to me as I'd seen such nonsense leaking into games for a while now, and the situation calls more for guarded optimism than pessimism in my opinion as far as lootboxes and pay-to-win infiltrating the industry is concerned.
EA, though, will continue sucking, and just as LJN did long ago by pouncing on every movie-exclusive-license for their garbage games, EA will continue on by virtue of those exclusive licenses (NFL, FIFA, Star Wars) that are guaranteed to generate sales regardless of quality.
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