Errorist76 said:
Doesn’t make any sense when MS is basically selling both consoles at a loss, like they were on BF. At least if the rumour is true that they’re selling X1X at a loss, which I kinda doubt tbh. That’s what made their boasting about biggest revenue in November so ironic, because revenue means nothing if they don’t make a profit. |
Does make sense. Bean counters love seeing higher revenue, higher revenue usually equates to potentially larger profits later by cost cutting.
Besides... The Xbox One X will not receive the same heavy discounting as the Xbox One S, not in the short term anyway.
Let me put it another way...
You have 100 Xbox consoles being sold...
Now lets say that all those sales are Xbox One S consoles that are heavily discounted, resulting in an extra $50 loss on each unit sold... Microsoft would have lost $5,000 on all those 100 sold consoles combined during that promotion.
But lets say thanks to the Xbox One X... And it's price that hasn't moved, It accounts for 30% of those 100 sales, meaning that the discounted promotion is only being applied to 70% of all sales, meaning you are only loosing out on $3,500 verses $5,000 for every 100 consoles sold during that promotion.
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