Did Sony Profit from the Walmart $100 Discount?

[jheco05]

Don't forget that they ar enot giving you $100 cash. Walmart is giving you gift cards that you can only use at their stores. Here is my theory:

$50 = loss profit
$20 = profit from your $100 gift card purhcase. They get their money back.
$30 = only actual loss but...........

Sony kicking in some incentives to Walmart for the bundle and promo

$15 = only actual loss by Walmart. Not much... Two hours pay for an entry level worker