VideoGameAccountant on 02 January 2018
As everyone else has already said, it's the market. Now, games could go up in price. There is no reason the publishers couldn't charge more, but no one is willing to try it.
That said, not every game is $60. Even retail releases have varying prices. I bought Has Been Heroes for Switch at Gamestop, physical, or $20. The question is how elastic prices are in the video games industry. Would a game sell better if it was $20 versus $60? Personally, I don't think so. Nevertheless, it is something publishers don't want to bother with, likely because they are risk adverse in this area.
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