Market determines the price of a game. Along with paying the developer, producer, marketing, store that its being sold at, etc.
If a majority of games are being sold for $59.99, you don't want to sell it for $69.99 especially if its a new IP because of possible loss of sales. You don't want to sell it for less than that if you think it will sell well due to possibly losing revenue on a per game sold basis. Its just a supply vs demand determining price scenario.
There is no main governing body that states to developers "You must sell this game for $59.99 if you are selling it on a disc/cart.".
Games sell well at $59 so developers will continue to sell at $59 until they feel otherwise. Later on they may bump up to $69 just like the time games bumped from $49 to $59.
Last edited by shoichi - on 02 January 2018
