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First, GC, PS2 and Wii have/had next to no online.
The Xbox (while not the first) really start the thing and you can see the evolution with the X360. Once you taste it... And you're not even talking about the PC...

Second, you have to understand online is a natural extension of Multiplayer games via link or split screens.
See Smash Bros ? Mario Kart ? PGR ? Pokemon Colosseum ? NFS ? MOH ? Wii sport ? Reed Steel ? Rayman ? GT ?
It's all online potential. It's all games many players wish to play together, and will.

Try to compare the situation in 1 year. You'll see the difference.