Marketing makes up a huge cost of developing games. COD: MW2 had a total development cost of $250 Million and remains the most expensive game of all time. The total amount of money spent on the game, however was actually $50 Million with the rest being reserved to marketing. Even the development cost of $50 Million was too high considering that Uncharted 4, Horizon: Zero Dawn, and the Witcher 3 are all estimated to have a development cost than MW2. It all comes down to the ability of the developer to properly optimize their game while using their resources sparingly. When you have lazy developers or other factors that impact the development of a game, unnecessary waste of resources will occur and the game will cost more. This case is exactly what happened to 'Too Human'. When we have competent developers like CD Projekt Red and Naughty Dog who properly utilize their resources, the game market will continue to succeed.
