Obviously there must be a lot other reasons, but I can see these two as quite strong:
concern for HW quality and fear and hatred for MS. The bad feelings against MS in markets it still doesn't dominate is quite deserved, just let's see the companies history: in the past Nintendo lost easily and suddenly its near monopoly, Sony too, but if we see MS, once they conquer a monopoly, they seem to grab it forever, they can do horrible products like MSDOS 4.0, Win ME, Vista, Word 6.x, elephantine versions of Office, even the now more than decent and loved Win XP before the first SP was a nightmare about security and stability, yet they don't lose their monopolies. This legitimately scares people and makes a lot of them avoid MS products whenever possible.
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