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The end of net neutrality will put the US in a huge economic recession. Open internet is one of the major contributing factors to the huge economic growth we've seen from the late '90's to this very day. A closed off favoritism version of the internet will have huge implications for the economy.

As soon as the internet starts to favor one company over the other, small businesses and start-ups (especially in tech, finance and entertainment I feel) will be fighting an uphill battle on the single most important communications channel with their (potential) customers which is the internet.

It will be dialed back as soon the right people start figuring that out.