Sony says it can not ignore the Switch

[Lawlight]

EricHiggin said:

Lawlight said:

Before we go on - AMD shares are lower now than at the beginning of the year so not a great example. Now you said a lot of things so let’s keep it simple:

What do you deduce from the strategy he mentions when he said they have to keep the tension in several businesses? Recap, this is what he said:

we're working to get more customers paying continuously for content, for example through paid subscription services.

AMD shares dropped recently yes, but they have been up and down a few dollars for quite a while. Overall, they've basically flat lined.

"More customers" "continuously paying" "subscriptions". You can take that as either convincing existing, non PSPLUS, PS4 customers to pay, or acquiring new PSPLUS customers through new PS4 hardware sales.

Yes and through newer services like PS Vue, PS Music, PS Video. A decrease in hardware sales in the later years mean nothing as there is a limit to how many units a console can sell. It’s all about how you engage your customers. You’re focusing on hardware when the PS4 has made Sony more money than the PS2 ever had at a fraction of the number of consoles sold.