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Andir said:
I seriously think Sony's best move (without going the Microsoft route of dumping money into big name studio) is to get a bunch of people trained to teach Cell development and techniques. Send them out to these game studios and have them work with the teams for a week or two. Show them how to think about the uses for it and other tricks. Share the information the first party guys are acquiring.

That sounds like a good idea.  I think that the techies would tend to be a lot more influential than the average person when it comes to the public figuring out what games, consoles, or whatever are good.